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This web page downloads.polserver.com has the following in the web site, "The POL Core is the heart of the project." Our analyzers saw that the webpage also stated " This is the server that runs your UO shard." The Website also said " Please see the Development Discussion. Forum to obtain the latest core version. Distro Packs are collections of scripts used to create the common base for a normal UO Shard in POL. Distros are worked on by members of the POL community as well as the POL development team. Please see the distro forum. For instructions on downloading the latest scripts from the SVN." The website's header had ultima online as the most important optimized keyword. It is followed by ultima online emulator, uo, and emu which isn't as highly ranked as ultima online. The next words downloads.polserver.com used was server. packet was included but might not be understood by search crawlers.